Do you want to establish or strengthen your company's reputation in your market? Develop your marketing messages? Are you a B2B company looking for new customers?...

Do you want to establish or strengthen your company's reputation in your market? Develop your marketing messages? Are you a B2B company looking for new customers? Then communicating on LinkedIn has become indispensable. At Story Jungle, we've put together a comprehensive LinkedIn training course to help your employees become champions of the platform.

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In a world marked by the ever-increasing speed of innovation, adopting a native cloud strategy is a necessity if you want to stay ahead of the game...

In a world marked by the ever-increasing speed of innovation, adopting a native cloud strategy is a necessity if you want to stay ahead of the game. Orange Business wanted to decipher the challenges of this approach, highlight its unique network of hyper-scaler partners and share feedback.

Business France and French Tech needed to design two campaigns: 1/ a campaign to attract international talent to France, and 2/ the presentation of French success stories at the...

Business France and French Tech needed to design two campaigns: 1/ a campaign to attract international talent to France, and 2/ the presentation of French success stories at the World Expo in Dubai.

Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at...

Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at Apple Music & iTunes, and later Chief Brand Officer at Uber

At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can...

At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can get the most out of the professional platform.

In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight...

In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight against time.

Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.

Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.

How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications approach?...

How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications approach? What channels do you favour to connect with a young audience that wants "snackable content"? These are the questions we asked Emmanuel Guinot, Head of Campaigns, Content

Today, 37% of B2B decision-makers have already bought a product or service after finding out about it through content on social media. In three out of four cases,...

Today, 37% of B2B decision-makers have already bought a product or service after finding out about it through content on social media. In three out of four cases, the person wasn't in contact with the company before seeing the content. This is just one of the findings of the third edition of the Social Selling Barometer published in July. The study, which involved surveying 650 B2B professionals in France between February and March 2020, was carried out by La Poste Solutions Business and the agency Intuiti's UserLab. Story Jungle discussed social selling in the digital era with one of the Barometer's contributors: Franck Chenet of Antalis.

"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of 2019,...

"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of 2019, with informative and fun videos. It's a channel that is being used to reach a new audience, Generation Z, who often don't know this venerable daily newspaper.

Brands have been positioning themselves behind the Black Lives Matter movement for days now. Many of them participated in "Blackout Tuesday" by blacking out their social media...

Brands have been positioning themselves behind the Black Lives Matter movement for days now. Many of them participated in "Blackout Tuesday" by blacking out their social media account pages with black squares in a sign of solidarity with the protesters. Sincerity or opportunism? Stéphanie Laporte, Director of social media agency OTTA, shares her views.

The BBC World Service is innovating. The English-language channel released its first Instagram documentary, part of a new push to attract and engage younger audiences...

The BBC World Service is innovating. The English-language channel released its first Instagram documentary, part of a new push to attract and engage younger audiences. The 10-minute vertical video, titled The Instagram witches of Brooklyn, takes us on a journey through the spiritual movement of "brujeria" (an Afro-Latina term meaning witchcraft) that has gained additional visibility thanks to Instagram. BBC director and journalist Sophia Smith Galer discusses the appeal of the platform. With a big following on TikTok (78,000 subscribers), she also tells us about the growing importance of the Chinese app in disseminating information.

Audience figures are through the roof while revenue from advertising is at rock bottom. This is the great paradox facing the media, already weakened by its precarious business...

Audience figures are through the roof while revenue from advertising is at rock bottom. This is the great paradox facing the media, already weakened by its precarious business model, during this devastating epidemic. With advertisers jumping ship, employees facing partial unemployment, news kiosks closing, a highly reduced postal service and the media distribution company Presstalis in dire straits, the press media sector is bracing itself for a difficult balancing act.

He was notably the Branding and Advertising Director for ten years at Capgemini Group, a global leader in digital services and the number one provider in France. Now,...

He was notably the Branding and Advertising Director for ten years at Capgemini Group, a global leader in digital services and the number one provider in France. Now, Emmanuel Lochon is the Chief Marketing Officer at Capgemini Invent, the new brand launched just 18 months ago. In an exclusive interview, he talks to Story Jungle about essential developments for brands in the digital world, the importance of data, and personalised communication, in an era dominated by content.

Since the year 2000, Thomas Karolak has devoted his career to bringing media publications into the digital age. Today, he is Chief Digital Officer (CDO) of Les Echos,...

Since the year 2000, Thomas Karolak has devoted his career to bringing media publications into the digital age. Today, he is Chief Digital Officer (CDO) of Les Echos, France's biggest financial media group. For 18 months, he poured heart and soul into overhauling the group's website, an intense digital experience he shares with Story Jungle in this interview.

Rémi Valade is Head of Online Marketing for SAP France, a world leader in business software. In this interview, he tells Story Jungle about the strategy adopted by the German...

Rémi Valade is Head of Online Marketing for SAP France, a world leader in business software. In this interview, he tells Story Jungle about the strategy adopted by the German group's French subsidiary, and shares his thoughts on the formats shaping today and those of tomorrow.

Brand publishing agency Take Part Media is delighted to announce it has become a certified LinkedIn Content Partner. The prestigious status recognises the agency's expertise in...

Brand publishing agency Take Part Media is delighted to announce it has become a certified LinkedIn Content Partner. The prestigious status recognises the agency's expertise in the production of high-quality editorial content and its ground-breaking creation of innovative new formats.

Thomas Jamet has headed up the IPG Mediabrands France group since 2015. An expert in digital marketing, he also teaches at Sciences Po Communications School and is Vice-President...

Thomas Jamet has headed up the IPG Mediabrands France group since 2015. An expert in digital marketing, he also teaches at Sciences Po Communications School and is Vice-President of media buying and consulting union Udecam. As a result of these varied activities, he knows branded content inside out. Story Jungle met him to talk about it.

Jean-Christophe Demarta is senior vice president of global advertising at The New York Times. Having grown familiar with the media world over the course of 25 years,...

Jean-Christophe Demarta is senior vice president of global advertising at The New York Times. Having grown familiar with the media world over the course of 25 years, the former director of advertising at Le Monde and the International Herald Tribune lays out his vision of the future of advertising and branded content in the digital era...

LinkedIn is strengthening its editorial presence by developing its editorial teams around the world. Now, journalists are both producing unprecedented content (podcasts,...

LinkedIn is strengthening its editorial presence by developing its editorial teams around the world. Now, journalists are both producing unprecedented content (podcasts, videos and articles) and curating news stories suggested by the platform's members. We interviewed Sandrine Chauvin, editor-in-chief for LinkedIn Europe, who is developing the concept of conversational journalism.

Emmanuelle Raveau is director of external communication and marketing at EY France, a world leader in auditing and consultancy. Being in charge of brand deployment means she has...

Emmanuelle Raveau is director of external communication and marketing at EY France, a world leader in auditing and consultancy. Being in charge of brand deployment means she has a hand in strategic thinking, above all when it comes to innovation and contributing to the transformation of the company. Based on her own wealth of experience, she shares with us her vision of brand publishing

Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand...

Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand publishing.

Michaël Mazzoni is director of strategic marketing for BNP Paribas Corporate and Institutional Banking (CIB), a BNP Paribas subsidiary that offers financial solutions to its business...

Michaël Mazzoni is director of strategic marketing for BNP Paribas Corporate and Institutional Banking (CIB), a BNP Paribas subsidiary that offers financial solutions to its business and institutional clients. His mission: to oversee a transformation in communication via a strategy centred on content. He is the ideal person to help us better understand the inherent challenges linked to branded content when dealing with clients representing large accounts.