Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company,...

Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company, your industry or society in general? At Story Jungle, we've designed a program to get your leaders active and influential, whatever their level of engagement on the platforms.

Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company,...

Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company, your industry or society in general? At Story Jungle, we've designed a program to get your leaders active and influential, whatever their level of engagement on the platforms.

BNP Paribas wanted innovative coverage of their presence at Vivatech on social networks, during the Vivatech 2019, 2021 and 2022 events.

BNP Paribas wanted innovative coverage of their presence at Vivatech on social networks, during the Vivatech 2019, 2021 and 2022 events.

The LinkedIn newsletter lets you showcase your vision, initiatives and successes to both internal and external targets. Turn your page's followers into committed subscribers,...

The LinkedIn newsletter lets you showcase your vision, initiatives and successes to both internal and external targets. Turn your page's followers into committed subscribers, who will be notified of each edition on the closed screen of their smartphone. Story Jungle supports you from start to finish, from conception to production of the first edition (or more).

Do you want to establish or strengthen your company's reputation in your market? Develop your marketing messages? Are you a B2B company looking for new customers?...

Do you want to establish or strengthen your company's reputation in your market? Develop your marketing messages? Are you a B2B company looking for new customers? Then communicating on LinkedIn has become indispensable. At Story Jungle, we've put together a comprehensive LinkedIn training course to help your employees become champions of the platform.

The Capgemini Group and several of its entities regularly engage in conversations with their markets in the form of LinkedIn Lives. These virtual and sometimes in-person live events...

The Capgemini Group and several of its entities regularly engage in conversations with their markets in the form of LinkedIn Lives. These virtual and sometimes in-person live events include Capgemini experts, customers and sometimes market experts from all regions of the world.

Positioning Capgemini at the heart of COP 27

Positioning Capgemini at the heart of COP 27

In a world marked by the ever-increasing speed of innovation, adopting a native cloud strategy is a necessity if you want to stay ahead of the game...

In a world marked by the ever-increasing speed of innovation, adopting a native cloud strategy is a necessity if you want to stay ahead of the game. Orange Business wanted to decipher the challenges of this approach, highlight its unique network of hyper-scaler partners and share feedback.

In 2018, Story Jungle was invited to join LinkedIn's select group of only 10 certified Content Partners worldwide. This is in recognition of the agency's expertise in the production...

In 2018, Story Jungle was invited to join LinkedIn's select group of only 10 certified Content Partners worldwide. This is in recognition of the agency's expertise in the production of high-quality editorial content for premium audiences and the B2B sector.

"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of 2019,...

"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of 2019, with informative and fun videos. It's a channel that is being used to reach a new audience, Generation Z, who often don't know this venerable daily newspaper.

Brands have been positioning themselves behind the Black Lives Matter movement for days now. Many of them participated in "Blackout Tuesday" by blacking out their social media...

Brands have been positioning themselves behind the Black Lives Matter movement for days now. Many of them participated in "Blackout Tuesday" by blacking out their social media account pages with black squares in a sign of solidarity with the protesters. Sincerity or opportunism? Stéphanie Laporte, Director of social media agency OTTA, shares her views.

The BBC World Service is innovating. The English-language channel released its first Instagram documentary, part of a new push to attract and engage younger audiences...

The BBC World Service is innovating. The English-language channel released its first Instagram documentary, part of a new push to attract and engage younger audiences. The 10-minute vertical video, titled The Instagram witches of Brooklyn, takes us on a journey through the spiritual movement of "brujeria" (an Afro-Latina term meaning witchcraft) that has gained additional visibility thanks to Instagram. BBC director and journalist Sophia Smith Galer discusses the appeal of the platform. With a big following on TikTok (78,000 subscribers), she also tells us about the growing importance of the Chinese app in disseminating information.

How can effective formats be developed during a period of confinement? Although the events sector has been hit hard – let's not forget the numerous major events that have been...

How can effective formats be developed during a period of confinement? Although the events sector has been hit hard – let's not forget the numerous major events that have been cancelled or postponed, including China Connect, E-Marketing Paris 2020, Big Data Paris, the Mobile World Congress in Barcelona and Facebook's Global Marketing Summit in San Francisco – other communication channels exist and are strengthening their positions with the means at their disposal. Story Jungle has compiled a list of much coveted formats and tools for the Coronavirus era.

Brand publishing agency Take Part Media is delighted to announce it has become a certified LinkedIn Content Partner. The prestigious status recognises the agency's expertise in...

Brand publishing agency Take Part Media is delighted to announce it has become a certified LinkedIn Content Partner. The prestigious status recognises the agency's expertise in the production of high-quality editorial content and its ground-breaking creation of innovative new formats.

Take Part Media is collaborating with Publicis on an international platform for AXA dedicated to data security issues in Germany - and soon the rest of the world.

Take Part Media is collaborating with Publicis on an international platform for AXA dedicated to data security issues in Germany - and soon the rest of the world.

For the last four years, Take Part Media has worked hand-in-hand with the Financial Times, Britain's foremost financial daily, to bring to life a multi-media editorial platform...

For the last four years, Take Part Media has worked hand-in-hand with the Financial Times, Britain's foremost financial daily, to bring to life a multi-media editorial platform for Capgemini dedicated to technology and innovation.

Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn...

Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn strategy to make your company a reference on the LinkedIn platform.

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Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at...

Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at Apple Music & iTunes, and later Chief Brand Officer at Uber

At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can...

At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can get the most out of the professional platform.

The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media,...

The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media, six points more than last year. Based on a panel of 46 countries, the 164-page study examines the relationship between the media and consumers. We discussed the main points of the Digital News Report with two of the study's authors: Rasmus Nielsen, Director of the Reuters Institute and Nic Newman, Senior Research Associate at the Reuters Institute.

Today, 37% of B2B decision-makers have already bought a product or service after finding out about it through content on social media. In three out of four cases,...

Today, 37% of B2B decision-makers have already bought a product or service after finding out about it through content on social media. In three out of four cases, the person wasn't in contact with the company before seeing the content. This is just one of the findings of the third edition of the Social Selling Barometer published in July. The study, which involved surveying 650 B2B professionals in France between February and March 2020, was carried out by La Poste Solutions Business and the agency Intuiti's UserLab. Story Jungle discussed social selling in the digital era with one of the Barometer's contributors: Franck Chenet of Antalis.

Focused on "content creation for busy execs", Tara Horstmeyer specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform

Focused on "content creation for busy execs", Tara Horstmeyer specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform

Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.

Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.

Every single one of their investigations is a sensation. The New York Times' Visual Investigations team specializes in fact-checking using open source data available on the Web...

Every single one of their investigations is a sensation. The New York Times' Visual Investigations team specializes in fact-checking using open source data available on the Web. Created in 2017, the team has already won a Pulitzer Prize in 2020. Malachy Brown, Senior Producer of Visual Investigations at the NYT, gave Story Jungle a behind-the-scenes glimpse of how their investigations are put together and some good advice for anyone keen to get into visual investigations themselves.

How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications approach?...

How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications approach? What channels do you favour to connect with a young audience that wants "snackable content"? These are the questions we asked Emmanuel Guinot, Head of Campaigns, Content

He was notably the Branding and Advertising Director for ten years at Capgemini Group, a global leader in digital services and the number one provider in France. Now,...

He was notably the Branding and Advertising Director for ten years at Capgemini Group, a global leader in digital services and the number one provider in France. Now, Emmanuel Lochon is the Chief Marketing Officer at Capgemini Invent, the new brand launched just 18 months ago. In an exclusive interview, he talks to Story Jungle about essential developments for brands in the digital world, the importance of data, and personalised communication, in an era dominated by content.

Since the year 2000, Thomas Karolak has devoted his career to bringing media publications into the digital age. Today, he is Chief Digital Officer (CDO) of Les Echos,...

Since the year 2000, Thomas Karolak has devoted his career to bringing media publications into the digital age. Today, he is Chief Digital Officer (CDO) of Les Echos, France's biggest financial media group. For 18 months, he poured heart and soul into overhauling the group's website, an intense digital experience he shares with Story Jungle in this interview.

Rémi Valade is Head of Online Marketing for SAP France, a world leader in business software. In this interview, he tells Story Jungle about the strategy adopted by the German...

Rémi Valade is Head of Online Marketing for SAP France, a world leader in business software. In this interview, he tells Story Jungle about the strategy adopted by the German group's French subsidiary, and shares his thoughts on the formats shaping today and those of tomorrow.

Thomas Jamet has headed up the IPG Mediabrands France group since 2015. An expert in digital marketing, he also teaches at Sciences Po Communications School and is Vice-President...

Thomas Jamet has headed up the IPG Mediabrands France group since 2015. An expert in digital marketing, he also teaches at Sciences Po Communications School and is Vice-President of media buying and consulting union Udecam. As a result of these varied activities, he knows branded content inside out. Story Jungle met him to talk about it.

Jean-Christophe Demarta is senior vice president of global advertising at The New York Times. Having grown familiar with the media world over the course of 25 years,...

Jean-Christophe Demarta is senior vice president of global advertising at The New York Times. Having grown familiar with the media world over the course of 25 years, the former director of advertising at Le Monde and the International Herald Tribune lays out his vision of the future of advertising and branded content in the digital era...

LinkedIn is strengthening its editorial presence by developing its editorial teams around the world. Now, journalists are both producing unprecedented content (podcasts,...

LinkedIn is strengthening its editorial presence by developing its editorial teams around the world. Now, journalists are both producing unprecedented content (podcasts, videos and articles) and curating news stories suggested by the platform's members. We interviewed Sandrine Chauvin, editor-in-chief for LinkedIn Europe, who is developing the concept of conversational journalism.

Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand...

Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand publishing.