Financial Times and Take Part Media partnership accelerates on Capgemini platform

In 2010, IBM wanted to develop a media platform to give a voice to professionals, academics, experts and, more broadly, all who wished to contribute to discussions about technology's...

In 2010, IBM wanted to develop a media platform to give a voice to professionals, academics, experts and, more broadly, all who wished to contribute to discussions about technology's impact on our society, innovation, the future of water, health, news organisations, future cities, etc.

Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn...

Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn strategy to make your company a reference on the LinkedIn platform. Story Jungle, France's only Linkedin content partner, and one of 12 worldwide partners, guides you in designing and implementing strategies that make a difference.

The Capgemini Group and several of its entities regularly engage in conversations with their markets in the form of LinkedIn Lives. These virtual and sometimes in-person live events...

The Capgemini Group and several of its entities regularly engage in conversations with their markets in the form of LinkedIn Lives. These virtual and sometimes in-person live events include Capgemini experts, customers and sometimes market experts from all regions of the world.

Positioning Capgemini at the heart of COP 27

Positioning Capgemini at the heart of COP 27

French Tech, a sector brand of Business France, actively participates in numerous international events

French Tech, a sector brand of Business France, actively participates in numerous international events

At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can...

At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can get the most out of the professional platform.

Business France and French Tech needed to design two campaigns: 1/ a campaign to attract international talent to France, and 2/ the presentation of French success stories at the...

Business France and French Tech needed to design two campaigns: 1/ a campaign to attract international talent to France, and 2/ the presentation of French success stories at the World Expo in Dubai.

EY asked us to work on putting the findings of the Baromètre de l'attractivité de la France 2022 into perspective.

EY asked us to work on putting the findings of the Baromètre de l'attractivité de la France 2022 into perspective.

BNP Paribas wanted innovative coverage of their presence at Vivatech on social networks, during the Vivatech 2019, 2021 and 2022 events.

BNP Paribas wanted innovative coverage of their presence at Vivatech on social networks, during the Vivatech 2019, 2021 and 2022 events.

Entrepreneur Justin Welsh recently presented his vision what kind of content generates engagement on LinkedIn. According to him, there are 4 main approaches you should be prioritising...

Entrepreneur Justin Welsh recently presented his vision what kind of content generates engagement on LinkedIn. According to him, there are 4 main approaches you should be prioritising if you want to capture attention on your personal page.

In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight...

In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight against time.

Audience figures are through the roof while revenue from advertising is at rock bottom. This is the great paradox facing the media, already weakened by its precarious business...

Audience figures are through the roof while revenue from advertising is at rock bottom. This is the great paradox facing the media, already weakened by its precarious business model, during this devastating epidemic. With advertisers jumping ship, employees facing partial unemployment, news kiosks closing, a highly reduced postal service and the media distribution company Presstalis in dire straits, the press media sector is bracing itself for a difficult balancing act.

In 2018, Story Jungle was invited to join LinkedIn's select group of only 10 certified Content Partners worldwide. This is in recognition of the agency's expertise in the production...

In 2018, Story Jungle was invited to join LinkedIn's select group of only 10 certified Content Partners worldwide. This is in recognition of the agency's expertise in the production of high-quality editorial content for premium audiences and the B2B sector.

According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord...

According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord, an audio-based platform popular with gamers, whose use has diversified with the pandemic. Entitled Sidechannel, the Discord server is an embryonic newsroom. On the app, subscribers can chat with each other, attend live exclusive interviews. This improved Slack was launched in parallel with the paid newsletters of each of the creators. Ryan Broderick, a journalist specializing in web culture and the head of Sidechannel, talks to us about the origin of the project.

How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications approach?...

How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications approach? What channels do you favour to connect with a young audience that wants "snackable content"? These are the questions we asked Emmanuel Guinot, Head of Campaigns, Content

Brands have been positioning themselves behind the Black Lives Matter movement for days now. Many of them participated in "Blackout Tuesday" by blacking out their social media...

Brands have been positioning themselves behind the Black Lives Matter movement for days now. Many of them participated in "Blackout Tuesday" by blacking out their social media account pages with black squares in a sign of solidarity with the protesters. Sincerity or opportunism? Stéphanie Laporte, Director of social media agency OTTA, shares her views.

Winner of the Albert Londres Prize in 2001 for his work in Iran, former Deputy Editor-in-Chief at Le Temps, former Deputy Director of Le Monde, and founder of Bondy Blog,...

Winner of the Albert Londres Prize in 2001 for his work in Iran, former Deputy Editor-in-Chief at Le Temps, former Deputy Director of Le Monde, and founder of Bondy Blog, journalist Serge Michel recently co-founded Heidi.news, a new Swiss media outlet. The online publication is structured around topics (or "flux"), containing easily digestible mini articles; investigations (or "explorations"), spread out over several episodes; and a daily newsletter, the cornerstone of the media platform. Serge Michel talks to Story Jungle about the importance of having formats that complement each other, about thinking of newsletters as a full media outlet in their own right, and about the "standardisation of articles" in general.

Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn...

Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn strategy to make your company a reference on the LinkedIn platform.

Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company,...

Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company, your industry or society in general? At Story Jungle, we've designed a program to get your leaders active and influential, whatever their level of engagement on the platforms.

Today, 37% of B2B decision-makers have already bought a product or service after finding out about it through content on social media. In three out of four cases,...

Today, 37% of B2B decision-makers have already bought a product or service after finding out about it through content on social media. In three out of four cases, the person wasn't in contact with the company before seeing the content. This is just one of the findings of the third edition of the Social Selling Barometer published in July. The study, which involved surveying 650 B2B professionals in France between February and March 2020, was carried out by La Poste Solutions Business and the agency Intuiti's UserLab. Story Jungle discussed social selling in the digital era with one of the Barometer's contributors: Franck Chenet of Antalis.

The BBC World Service is innovating. The English-language channel released its first Instagram documentary, part of a new push to attract and engage younger audiences...

The BBC World Service is innovating. The English-language channel released its first Instagram documentary, part of a new push to attract and engage younger audiences. The 10-minute vertical video, titled The Instagram witches of Brooklyn, takes us on a journey through the spiritual movement of "brujeria" (an Afro-Latina term meaning witchcraft) that has gained additional visibility thanks to Instagram. BBC director and journalist Sophia Smith Galer discusses the appeal of the platform. With a big following on TikTok (78,000 subscribers), she also tells us about the growing importance of the Chinese app in disseminating information.

Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute. We chatted about how to resuscitate...

Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute. We chatted about how to resuscitate B2B marketing, how to put creativity back into the heart of content, which brands are succeeding and why it's so important not to fear failure.

"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of 2019,...

"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of 2019, with informative and fun videos. It's a channel that is being used to reach a new audience, Generation Z, who often don't know this venerable daily newspaper.

He was notably the Branding and Advertising Director for ten years at Capgemini Group, a global leader in digital services and the number one provider in France. Now,...

He was notably the Branding and Advertising Director for ten years at Capgemini Group, a global leader in digital services and the number one provider in France. Now, Emmanuel Lochon is the Chief Marketing Officer at Capgemini Invent, the new brand launched just 18 months ago. In an exclusive interview, he talks to Story Jungle about essential developments for brands in the digital world, the importance of data, and personalised communication, in an era dominated by content.

Emmanuelle Raveau is director of external communication and marketing at EY France, a world leader in auditing and consultancy. Being in charge of brand deployment means she has...

Emmanuelle Raveau is director of external communication and marketing at EY France, a world leader in auditing and consultancy. Being in charge of brand deployment means she has a hand in strategic thinking, above all when it comes to innovation and contributing to the transformation of the company. Based on her own wealth of experience, she shares with us her vision of brand publishing

How can effective formats be developed during a period of confinement? Although the events sector has been hit hard – let's not forget the numerous major events that have been...

How can effective formats be developed during a period of confinement? Although the events sector has been hit hard – let's not forget the numerous major events that have been cancelled or postponed, including China Connect, E-Marketing Paris 2020, Big Data Paris, the Mobile World Congress in Barcelona and Facebook's Global Marketing Summit in San Francisco – other communication channels exist and are strengthening their positions with the means at their disposal. Story Jungle has compiled a list of much coveted formats and tools for the Coronavirus era.

Jean-Christophe Demarta is senior vice president of global advertising at The New York Times. Having grown familiar with the media world over the course of 25 years,...

Jean-Christophe Demarta is senior vice president of global advertising at The New York Times. Having grown familiar with the media world over the course of 25 years, the former director of advertising at Le Monde and the International Herald Tribune lays out his vision of the future of advertising and branded content in the digital era...

Jessica Anderson is senior staff editor at The New York Times. Alongside Elisabeth Goodridge, editorial director for newsletters, she works on the creation of these rather unique...

Jessica Anderson is senior staff editor at The New York Times. Alongside Elisabeth Goodridge, editorial director for newsletters, she works on the creation of these rather unique columns for the renowned daily newspaper. How does the editing team succeed in continually innovating? We interviewed her to find out.

The briefCapgemini wanted to highlight their 2018 partnership with World Rugby Sevens, as well as their expertise in business and innovation. They also wanted to leverage their...

Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand...

Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand publishing.

Michaël Mazzoni is director of strategic marketing for BNP Paribas Corporate and Institutional Banking (CIB), a BNP Paribas subsidiary that offers financial solutions to its business...

Michaël Mazzoni is director of strategic marketing for BNP Paribas Corporate and Institutional Banking (CIB), a BNP Paribas subsidiary that offers financial solutions to its business and institutional clients. His mission: to oversee a transformation in communication via a strategy centred on content. He is the ideal person to help us better understand the inherent challenges linked to branded content when dealing with clients representing large accounts.

Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company,...

Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company, your industry or society in general? At Story Jungle, we've designed a program to get your leaders active and influential, whatever their level of engagement on the platforms.

LinkedIn Live is THE solution for engaging your professional community (it generates 24 times more comments on average than a traditional video)...

LinkedIn Live is THE solution for engaging your professional community (it generates 24 times more comments on average than a traditional video). Awareness, consideration, lead generation: Live LinkedIn enables you to work the whole funnel. At Story Jungle, we've designed and produced over 150 LinkedIn lives for various brands since the launch of this feature.

The LinkedIn newsletter lets you showcase your vision, initiatives and successes to both internal and external targets. Turn your page's followers into committed subscribers,...

The LinkedIn newsletter lets you showcase your vision, initiatives and successes to both internal and external targets. Turn your page's followers into committed subscribers, who will be notified of each edition on the closed screen of their smartphone. Story Jungle supports you from start to finish, from conception to production of the first edition (or more).

In March 2021, LinkedIn launched a brand-new profile setting: creator mode.

In March 2021, LinkedIn launched a brand-new profile setting: creator mode.

Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.

Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.

Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at...

Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at Apple Music & iTunes, and later Chief Brand Officer at Uber

Thomas Jamet has headed up the IPG Mediabrands France group since 2015. An expert in digital marketing, he also teaches at Sciences Po Communications School and is Vice-President...

Thomas Jamet has headed up the IPG Mediabrands France group since 2015. An expert in digital marketing, he also teaches at Sciences Po Communications School and is Vice-President of media buying and consulting union Udecam. As a result of these varied activities, he knows branded content inside out. Story Jungle met him to talk about it.

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Gilles Prigent CEO & co-founder ...

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Every single one of their investigations is a sensation. The New York Times' Visual Investigations team specializes in fact-checking using open source data available on the Web...

Every single one of their investigations is a sensation. The New York Times' Visual Investigations team specializes in fact-checking using open source data available on the Web. Created in 2017, the team has already won a Pulitzer Prize in 2020. Malachy Brown, Senior Producer of Visual Investigations at the NYT, gave Story Jungle a behind-the-scenes glimpse of how their investigations are put together and some good advice for anyone keen to get into visual investigations themselves.

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