| Edition du saturday 07 december 2024 | |||||||||||||||||||||||
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Thomas Wagner, " 
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On the same subjects
“Newsletters bring a large audience to our content.”
![“Newsletters bring a large audience to our content.”]()
Winner of the Albert Londres Prize in 2001 for his work in Iran, former Deputy Editor-in-Chief at Le Temps, former Deputy Director of Le Monde, and founder of Bondy Blog,...
Winner of the Albert Londres Prize in 2001 for his work in Iran, former Deputy Editor-in-Chief at Le Temps, former Deputy Director of Le Monde, and founder of Bondy Blog, journalist Serge Michel recently co-founded Heidi.news, a new Swiss media outlet. The online publication is structured around topics (or "flux"), containing easily digestible mini articles; investigations (or "explorations"), spread out over several episodes; and a daily newsletter, the cornerstone of the media platform. Serge Michel talks to Story Jungle about the importance of having formats that complement each other, about thinking of newsletters as a full media outlet in their own right, and about the "standardisation of articles" in general.
LinkedIn strategy: Boost your visibility and impact on the leading professional network
Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn...
Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn strategy to make your company a reference on the LinkedIn platform. Story Jungle, France's only Linkedin content partner, and one of 12 worldwide partners, guides you in designing and implementing strategies that make a difference.
Newsletters LinkedIn: Develop your influence, establish your leadership
The LinkedIn newsletter lets you showcase your vision, initiatives and successes to both internal and external targets. Turn your page's followers into committed subscribers,...
The LinkedIn newsletter lets you showcase your vision, initiatives and successes to both internal and external targets. Turn your page's followers into committed subscribers, who will be notified of each edition on the closed screen of their smartphone. Story Jungle supports you from start to finish, from conception to production of the first edition (or more).
“Print is a niche medium for older people. Like Twitch or TikTok, but for retirees”
![“Print is a niche medium for older people. Like Twitch or TikTok, but for retirees”]()
The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media,...
The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media, six points more than last year. Based on a panel of 46 countries, the 164-page study examines the relationship between the media and consumers. We discussed the main points of the Digital News Report with two of the study's authors: Rasmus Nielsen, Director of the Reuters Institute and Nic Newman, Senior Research Associate at the Reuters Institute.
Leader Advocacy Agency
Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company,...
Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company, your industry or society in general? At Story Jungle, we've designed a program to get your leaders active and influential, whatever their level of engagement on the platforms.
Story Jungle - Leader Advocacy Agency
Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company,...
Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company, your industry or society in general? At Story Jungle, we've designed a program to get your leaders active and influential, whatever their level of engagement on the platforms.
LinkedIn training : Gain power on the platform!
Do you want to establish or strengthen your company's reputation in your market? Develop your marketing messages? Are you a B2B company looking for new customers?...
Do you want to establish or strengthen your company's reputation in your market? Develop your marketing messages? Are you a B2B company looking for new customers? Then communicating on LinkedIn has become indispensable. At Story Jungle, we've put together a comprehensive LinkedIn training course to help your employees become champions of the platform.
Bozoma Saint John, Chief Marketing Officer at Netflix
![Bozoma Saint John, Chief Marketing Officer at Netflix]()
Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at...
Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at Apple Music & iTunes, and later Chief Brand Officer at Uber
“People are just really exhausted by Twitter and so Discord offers a slightly more intimate way to socialize online”
![“People are just really exhausted by Twitter and so Discord offers a slightly more intimate way to socialize online”]()
According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord...
According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord, an audio-based platform popular with gamers, whose use has diversified with the pandemic. Entitled Sidechannel, the Discord server is an embryonic newsroom. On the app, subscribers can chat with each other, attend live exclusive interviews. This improved Slack was launched in parallel with the paid newsletters of each of the creators. Ryan Broderick, a journalist specializing in web culture and the head of Sidechannel, talks to us about the origin of the project.
Saint Gobain - LinkedIn Newsletter "Founding the future"
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Orange Business Services - The Cloud Native Society
In a world marked by the ever-increasing speed of innovation, adopting a native cloud strategy is a necessity if you want to stay ahead of the game...
In a world marked by the ever-increasing speed of innovation, adopting a native cloud strategy is a necessity if you want to stay ahead of the game. Orange Business wanted to decipher the challenges of this approach, highlight its unique network of hyper-scaler partners and share feedback.
Women who are defying time, on LeMonde.fr
In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight...
In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight against time.
An elegant touch, with Cartier
Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.
Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.
“Amid the current situation, it’s about adopting a humble communication style”
![“Amid the current situation, it’s about adopting a humble communication style”]()
How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications approach?...
How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications approach? What channels do you favour to connect with a young audience that wants "snackable content"? These are the questions we asked Emmanuel Guinot, Head of Campaigns, Content
French tech : Attracting talent to France and promoting the French startup ecosystem internationally
Business France and French Tech needed to design two campaigns: 1/ a campaign to attract international talent to France, and 2/ the presentation of French success stories at the...
Business France and French Tech needed to design two campaigns: 1/ a campaign to attract international talent to France, and 2/ the presentation of French success stories at the World Expo in Dubai.
Le Monde newspaper has turned to TikTok: and it works!
![Le Monde newspaper has turned to TikTok: and it works!]()
"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of 2019,...
"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of 2019, with informative and fun videos. It's a channel that is being used to reach a new audience, Generation Z, who often don't know this venerable daily newspaper.
“The success of any content marketing strategy is intrinsically linked to how daring it is.”
![“The success of any content marketing strategy is intrinsically linked to how daring it is.”]()
He was notably the Branding and Advertising Director for ten years at Capgemini Group, a global leader in digital services and the number one provider in France. Now,...
He was notably the Branding and Advertising Director for ten years at Capgemini Group, a global leader in digital services and the number one provider in France. Now, Emmanuel Lochon is the Chief Marketing Officer at Capgemini Invent, the new brand launched just 18 months ago. In an exclusive interview, he talks to Story Jungle about essential developments for brands in the digital world, the importance of data, and personalised communication, in an era dominated by content.
In the world of journalism newsletters are a precious distribution channel
![In the world of journalism newsletters are a precious distribution channel]()
Jessica Anderson is senior staff editor at The New York Times. Alongside Elisabeth Goodridge, editorial director for newsletters, she works on the creation of these rather unique...
Jessica Anderson is senior staff editor at The New York Times. Alongside Elisabeth Goodridge, editorial director for newsletters, she works on the creation of these rather unique columns for the renowned daily newspaper. How does the editing team succeed in continually innovating? We interviewed her to find out.
LinkedIn Agency
Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn...
Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn strategy to make your company a reference on the LinkedIn platform.
Story Jungle, one of LinkedIn's Marketing Partners worldwide
In 2018, Story Jungle was invited to join LinkedIn's select group of only 10 certified Content Partners worldwide. This is in recognition of the agency's expertise in the production...
In 2018, Story Jungle was invited to join LinkedIn's select group of only 10 certified Content Partners worldwide. This is in recognition of the agency's expertise in the production of high-quality editorial content for premium audiences and the B2B sector.
“Content: a fundamental change for the marketing sector”
![“Content: a fundamental change for the marketing sector”]()
Michaël Mazzoni is director of strategic marketing for BNP Paribas Corporate and Institutional Banking (CIB), a BNP Paribas subsidiary that offers financial solutions to its business...
Michaël Mazzoni is director of strategic marketing for BNP Paribas Corporate and Institutional Banking (CIB), a BNP Paribas subsidiary that offers financial solutions to its business and institutional clients. His mission: to oversee a transformation in communication via a strategy centred on content. He is the ideal person to help us better understand the inherent challenges linked to branded content when dealing with clients representing large accounts.
Financial Times and Take Part Media partnership accelerates on Capgemini platform
For the last four years, Take Part Media has worked hand-in-hand with the Financial Times, Britain's foremost financial daily, to bring to life a multi-media editorial platform...
For the last four years, Take Part Media has worked hand-in-hand with the Financial Times, Britain's foremost financial daily, to bring to life a multi-media editorial platform for Capgemini dedicated to technology and innovation.
LinkedIn Live: Engage your audiences in conversation
LinkedIn Live is THE solution for engaging your professional community (it generates 24 times more comments on average than a traditional video)...
LinkedIn Live is THE solution for engaging your professional community (it generates 24 times more comments on average than a traditional video). Awareness, consideration, lead generation: Live LinkedIn enables you to work the whole funnel. At Story Jungle, we've designed and produced over 150 LinkedIn lives for various brands since the launch of this feature.
“The challenge now is not just to anticipate the future but to adapt to it”
![“The challenge now is not just to anticipate the future but to adapt to it”]()
Since the year 2000, Thomas Karolak has devoted his career to bringing media publications into the digital age. Today, he is Chief Digital Officer (CDO) of Les Echos,...
Since the year 2000, Thomas Karolak has devoted his career to bringing media publications into the digital age. Today, he is Chief Digital Officer (CDO) of Les Echos, France's biggest financial media group. For 18 months, he poured heart and soul into overhauling the group's website, an intense digital experience he shares with Story Jungle in this interview.
“Brands can do good for society. Today, they aren’t taking enough risks”
![“Brands can do good for society. Today, they aren’t taking enough risks”]()
Thomas Jamet has headed up the IPG Mediabrands France group since 2015. An expert in digital marketing, he also teaches at Sciences Po Communications School and is Vice-President...
Thomas Jamet has headed up the IPG Mediabrands France group since 2015. An expert in digital marketing, he also teaches at Sciences Po Communications School and is Vice-President of media buying and consulting union Udecam. As a result of these varied activities, he knows branded content inside out. Story Jungle met him to talk about it.
Take Part Media launches "100 days to convince"
The continuation of the multiple award-winning Web-documentary "The first 100 days of a leader", the "100 days to convince" platform was designed by Deloitte with Publicorp and...
The continuation of the multiple award-winning Web-documentary "The first 100 days of a leader", the "100 days to convince" platform was designed by Deloitte with Publicorp and LesEchos.fr.
The Keys to Tomorrow, with IBM and LeMonde.fr
In 2010, IBM wanted to develop a media platform to give a voice to professionals, academics, experts and, more broadly, all who wished to contribute to discussions about technology's...
In 2010, IBM wanted to develop a media platform to give a voice to professionals, academics, experts and, more broadly, all who wished to contribute to discussions about technology's impact on our society, innovation, the future of water, health, news organisations, future cities, etc.
AXA turns to Take Part Media to develop educational platform on data security
Take Part Media is collaborating with Publicis on an international platform for AXA dedicated to data security issues in Germany - and soon the rest of the world.
Take Part Media is collaborating with Publicis on an international platform for AXA dedicated to data security issues in Germany - and soon the rest of the world.
AXA launches Protection Now: a magazine published on BBC.com, produced by Take Part Media
Designed in conjunction with Publicis and Havas Media, Take Part Media has launched the "Protection Now" magazine for AXA on BBC.com.
Designed in conjunction with Publicis and Havas Media, Take Part Media has launched the "Protection Now" magazine for AXA on BBC.com.
“Being seen as a reliable source of information”
![“Being seen as a reliable source of information”]()
Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand...
Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand publishing.
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