| Edition du saturday 07 january 2023 | |||||||||||||||||||||||
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Thomas Wagner, " 
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On the same subjects
Le Monde newspaper has turned to TikTok: and it works!
![Le Monde newspaper has turned to TikTok: and it works!]()
"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of 2019,...
"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of 2019, with informative and fun videos. It's a channel that is being used to reach a new audience, Generation Z, who often don't know this venerable daily newspaper.
Leader Advocacy Agency
Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company,...
Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company, your industry or society in general? At Story Jungle, we've designed a program to get your leaders active and influential, whatever their level of engagement on the platforms.
“Print is a niche medium for older people. Like Twitch or TikTok, but for retirees”
![“Print is a niche medium for older people. Like Twitch or TikTok, but for retirees”]()
The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media,...
The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media, six points more than last year. Based on a panel of 46 countries, the 164-page study examines the relationship between the media and consumers. We discussed the main points of the Digital News Report with two of the study's authors: Rasmus Nielsen, Director of the Reuters Institute and Nic Newman, Senior Research Associate at the Reuters Institute.
Story Jungle - Leader Advocacy Agency
Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company,...
Would you like to put out your founder and leadership team's ideas or other leadership so they can champion causes or issues that are important to your company, your industry or society in general? At Story Jungle, we've designed a program to get your leaders active and influential, whatever their level of engagement on the platforms.
LinkedIn strategy: Boost your visibility and impact on the leading professional network
Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn...
Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn strategy to make your company a reference on the LinkedIn platform. Story Jungle, France's only Linkedin content partner, and one of 12 worldwide partners, guides you in designing and implementing strategies that make a difference.
French tech : Attracting talent to France and promoting the French startup ecosystem internationally
Business France and French Tech needed to design two campaigns: 1/ a campaign to attract international talent to France, and 2/ the presentation of French success stories at the...
Business France and French Tech needed to design two campaigns: 1/ a campaign to attract international talent to France, and 2/ the presentation of French success stories at the World Expo in Dubai.
Newsletters LinkedIn: Develop your influence, establish your leadership
The LinkedIn newsletter lets you showcase your vision, initiatives and successes to both internal and external targets. Turn your page's followers into committed subscribers,...
The LinkedIn newsletter lets you showcase your vision, initiatives and successes to both internal and external targets. Turn your page's followers into committed subscribers, who will be notified of each edition on the closed screen of their smartphone. Story Jungle supports you from start to finish, from conception to production of the first edition (or more).
Women who are defying time, on LeMonde.fr
In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight...
In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight against time.
An elegant touch, with Cartier
Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.
Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.
“People are just really exhausted by Twitter and so Discord offers a slightly more intimate way to socialize online”
![“People are just really exhausted by Twitter and so Discord offers a slightly more intimate way to socialize online”]()
According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord...
According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord, an audio-based platform popular with gamers, whose use has diversified with the pandemic. Entitled Sidechannel, the Discord server is an embryonic newsroom. On the app, subscribers can chat with each other, attend live exclusive interviews. This improved Slack was launched in parallel with the paid newsletters of each of the creators. Ryan Broderick, a journalist specializing in web culture and the head of Sidechannel, talks to us about the origin of the project.
“Amid the current situation, it’s about adopting a humble communication style”
![“Amid the current situation, it’s about adopting a humble communication style”]()
How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications approach?...
How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications approach? What channels do you favour to connect with a young audience that wants "snackable content"? These are the questions we asked Emmanuel Guinot, Head of Campaigns, Content
Saint Gobain - LinkedIn Newsletter "Founding the future"
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“My remit, as a journalist for the BBC, is to reach new and underserved audiences”
![“My remit, as a journalist for the BBC, is to reach new and underserved audiences”]()
The BBC World Service is innovating. The English-language channel released its first Instagram documentary, part of a new push to attract and engage younger audiences...
The BBC World Service is innovating. The English-language channel released its first Instagram documentary, part of a new push to attract and engage younger audiences. The 10-minute vertical video, titled The Instagram witches of Brooklyn, takes us on a journey through the spiritual movement of "brujeria" (an Afro-Latina term meaning witchcraft) that has gained additional visibility thanks to Instagram. BBC director and journalist Sophia Smith Galer discusses the appeal of the platform. With a big following on TikTok (78,000 subscribers), she also tells us about the growing importance of the Chinese app in disseminating information.
“Newsletters bring a large audience to our content.”
![“Newsletters bring a large audience to our content.”]()
Winner of the Albert Londres Prize in 2001 for his work in Iran, former Deputy Editor-in-Chief at Le Temps, former Deputy Director of Le Monde, and founder of Bondy Blog,...
Winner of the Albert Londres Prize in 2001 for his work in Iran, former Deputy Editor-in-Chief at Le Temps, former Deputy Director of Le Monde, and founder of Bondy Blog, journalist Serge Michel recently co-founded Heidi.news, a new Swiss media outlet. The online publication is structured around topics (or "flux"), containing easily digestible mini articles; investigations (or "explorations"), spread out over several episodes; and a daily newsletter, the cornerstone of the media platform. Serge Michel talks to Story Jungle about the importance of having formats that complement each other, about thinking of newsletters as a full media outlet in their own right, and about the "standardisation of articles" in general.
LinkedIn Agency
Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn...
Do you want to start a conversation with your professional targets? Attract new talent? Find new customers? To stand out from the noise, you need to establish a powerful LinkedIn strategy to make your company a reference on the LinkedIn platform.
LinkedIn Live: Engage your audiences in conversation
LinkedIn Live is THE solution for engaging your professional community (it generates 24 times more comments on average than a traditional video)...
LinkedIn Live is THE solution for engaging your professional community (it generates 24 times more comments on average than a traditional video). Awareness, consideration, lead generation: Live LinkedIn enables you to work the whole funnel. At Story Jungle, we've designed and produced over 150 LinkedIn lives for various brands since the launch of this feature.
LinkedIn training : Gain power on the platform!
Do you want to establish or strengthen your company's reputation in your market? Develop your marketing messages? Are you a B2B company looking for new customers?...
Do you want to establish or strengthen your company's reputation in your market? Develop your marketing messages? Are you a B2B company looking for new customers? Then communicating on LinkedIn has become indispensable. At Story Jungle, we've put together a comprehensive LinkedIn training course to help your employees become champions of the platform.
Orange Business Services - The Cloud Native Society
In a world marked by the ever-increasing speed of innovation, adopting a native cloud strategy is a necessity if you want to stay ahead of the game...
In a world marked by the ever-increasing speed of innovation, adopting a native cloud strategy is a necessity if you want to stay ahead of the game. Orange Business wanted to decipher the challenges of this approach, highlight its unique network of hyper-scaler partners and share feedback.
Story Jungle, one of LinkedIn's Marketing Partners worldwide
In 2018, Story Jungle was invited to join LinkedIn's select group of only 10 certified Content Partners worldwide. This is in recognition of the agency's expertise in the production...
In 2018, Story Jungle was invited to join LinkedIn's select group of only 10 certified Content Partners worldwide. This is in recognition of the agency's expertise in the production of high-quality editorial content for premium audiences and the B2B sector.
“The challenge now is not just to anticipate the future but to adapt to it”
![“The challenge now is not just to anticipate the future but to adapt to it”]()
Since the year 2000, Thomas Karolak has devoted his career to bringing media publications into the digital age. Today, he is Chief Digital Officer (CDO) of Les Echos,...
Since the year 2000, Thomas Karolak has devoted his career to bringing media publications into the digital age. Today, he is Chief Digital Officer (CDO) of Les Echos, France's biggest financial media group. For 18 months, he poured heart and soul into overhauling the group's website, an intense digital experience he shares with Story Jungle in this interview.
In the world of journalism newsletters are a precious distribution channel
![In the world of journalism newsletters are a precious distribution channel]()
Jessica Anderson is senior staff editor at The New York Times. Alongside Elisabeth Goodridge, editorial director for newsletters, she works on the creation of these rather unique...
Jessica Anderson is senior staff editor at The New York Times. Alongside Elisabeth Goodridge, editorial director for newsletters, she works on the creation of these rather unique columns for the renowned daily newspaper. How does the editing team succeed in continually innovating? We interviewed her to find out.
“Being seen as a reliable source of information”
![“Being seen as a reliable source of information”]()
Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand...
Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand publishing.
Financial Times and Take Part Media partnership accelerates on Capgemini platform
For the last four years, Take Part Media has worked hand-in-hand with the Financial Times, Britain's foremost financial daily, to bring to life a multi-media editorial platform...
For the last four years, Take Part Media has worked hand-in-hand with the Financial Times, Britain's foremost financial daily, to bring to life a multi-media editorial platform for Capgemini dedicated to technology and innovation.
The Keys to Tomorrow, with IBM and LeMonde.fr
In 2010, IBM wanted to develop a media platform to give a voice to professionals, academics, experts and, more broadly, all who wished to contribute to discussions about technology's...
In 2010, IBM wanted to develop a media platform to give a voice to professionals, academics, experts and, more broadly, all who wished to contribute to discussions about technology's impact on our society, innovation, the future of water, health, news organisations, future cities, etc.
“The audience is seeing the evidence for themselves”
![“The audience is seeing the evidence for themselves”]()
Every single one of their investigations is a sensation. The New York Times' Visual Investigations team specializes in fact-checking using open source data available on the Web...
Every single one of their investigations is a sensation. The New York Times' Visual Investigations team specializes in fact-checking using open source data available on the Web. Created in 2017, the team has already won a Pulitzer Prize in 2020. Malachy Brown, Senior Producer of Visual Investigations at the NYT, gave Story Jungle a behind-the-scenes glimpse of how their investigations are put together and some good advice for anyone keen to get into visual investigations themselves.
“Turning employees into brand ambassadors is a strategic priority”
![“Turning employees into brand ambassadors is a strategic priority”]()
Rémi Valade is Head of Online Marketing for SAP France, a world leader in business software. In this interview, he tells Story Jungle about the strategy adopted by the German...
Rémi Valade is Head of Online Marketing for SAP France, a world leader in business software. In this interview, he tells Story Jungle about the strategy adopted by the German group's French subsidiary, and shares his thoughts on the formats shaping today and those of tomorrow.
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